Equipment For Video Marketing

Today I have a couple of videos on what video marketing equipment you need to use when making videos for video marketing whether you are just beginning or have exerience with marketing using video.

The first shows you the equipment that cost a bit more, where the equipment in the second you can get for just over $100

Video Marketing Equipment Used By An Experienced Video Marketer(first video)

  1. The iphone, be it 4, 4S or 5, you can shoot good quality video. Mount it on a tripod with a glip ($10) and an audio KV cable you can them plug in a blue tooth mic, or a lapel mic (covered in the 2nd video)
  2. The Sony bluetooth mic ECMAW3 can plug into your KV cable and clip to your tripod. The mic them clips onto your shirt or you can use it as a hand held for doing interviews.
  3. The Sony handy-cam HDRCX570E video camera. Can be tripod mounted and the screen flips round so you can see what you are doing. You can also get a larger battery for it, a clip on blue-tooth (wireless) mic (Sony ECMHW2) and a clip on grip (GPAVT1) which has controls on. It has little legs that fold out to double as a mini tripod.
  4. The SLR 650D camera is more expensive over $1000 but the video quality is really good
  5. Sennheiser wireless mic costs about $700 but is high quality and discrete. It can clip onto the top of the SLR camera.

 Video Marketing Equipment On a Budget (second video)

  1. The kodak ZI10 play touch video camera. You can produce reasonable quality video and you can plug in an external mic be it wired or wireless. Although you probably want to get a sprae battery or 2 for it. The Zi10 is $70-$100
  2. Lapel mic . There are a variety available starting at around $20.
  3. Editing software for video marketing. You can use windows movie maker or if you have a Mac their equivalent. I now use camtasia. It is about $300 for the PC version and $99 for the mac, but you can also do screen capture video with it

If you have any questions, about video marketing or the equipment used, just leave them in the comment below and I will get back to you

Have an amazing day

Robbie

Brand You

Hi how’s it going?

I have just started with the Digital Expert Academy and want to share with you something I learnt

Brand You

People buy from people they know like and trust

So when building your on line business you need to build your business around YOU or “Brand You”.

Step 1 Define Brand You

First you need to define “Brand You”

To do this you need to think about you and ask yourself these questions

  1. How do you differentiate yourself from everyone else

  2. How do you brand yourself No.1 in your industry/niche so your prospects see you as there best solution to their problem

  3. How can you get brand loyalty like Apple, Coke, Nike, McDonalds etc

  4. What is your brand today?

  5. What would you like it to be?

  6. What are your core values?

  7. What do you stand for?

  8. What makes you unique?

  9. What can you share with others?

  10. What is your story?

Step 2 Brand Statement

Creating your brand statement is about making a promise to your self and your customer/prospects

Write about your core values that make you stand out from the competition and other in your market or niche. Which you have established by answering the question in step 1

Step 3 Build Brand You

Once you have defined Brand You and written your brand statement. You now have to get yourself out there and build your brand.

It is about living up-to what you have determined your brand to be. It’s about your reputation (what are people saying about you). Are you loyal, helpful, funny, boring, knowledgeable, serious, etc

Build your reputation by becoming known in your world as the person of your brand statement.

If this has been helpful or if you have any question post it in the comments section below and I will get back to you

Have a fantastic day

Robbie