Hi how’s it going?
I have just started with the Digital Expert Academy and want to share with you something I learnt
People buy from people they know like and trust
So when building your on line business you need to build your business around YOU or “Brand You”.
Step 1 Define Brand You
First you need to define “Brand You”
To do this you need to think about you and ask yourself these questions
How do you differentiate yourself from everyone else
How do you brand yourself No.1 in your industry/niche so your prospects see you as there best solution to their problem
How can you get brand loyalty like Apple, Coke, Nike, McDonalds etc
What is your brand today?
What would you like it to be?
What are your core values?
What do you stand for?
What makes you unique?
What can you share with others?
What is your story?
Step 2 Brand Statement
Creating your brand statement is about making a promise to your self and your customer/prospects
Write about your core values that make you stand out from the competition and other in your market or niche. Which you have established by answering the question in step 1
Step 3 Build Brand You
Once you have defined Brand You and written your brand statement. You now have to get yourself out there and build your brand.
It is about living up-to what you have determined your brand to be. It’s about your reputation (what are people saying about you). Are you loyal, helpful, funny, boring, knowledgeable, serious, etc
Build your reputation by becoming known in your world as the person of your brand statement.
If this has been helpful or if you have any question post it in the comments section below and I will get back to you
Have a fantastic day