I was on a call the other day and thought I would share what I learnt
The Topic Was Testing and Tracking
Testing and tracking can be a very boring but very essentual part of running a successful busness online
It you don’t you could be throwing money away on advertising. And you won’t fully understand which ads are working and which are not.
Testing link may seem obvious but do you test all your links every time? I know I am guilty of not doing it. It’ll be all right.
I heard of one marketer that copied the wrong link into there landing page on a thousand dollar solo campaign. They got no leads, they all went to the product provider. (an expensive lesson when you are starting out)
Another reason all link must work. It makes you look more professional. If someone click on a link that doesn’t work, what are they going to think? Are they likely to trust you or come back again
What link do you check? Every link
- all the links to your to your landing page
- links to videos
- the opt-in from
- the thank you page
- product links
- payment links,
Get the idea.
Testing ads is making sure your ads are converting, the traffic source is good and you are getting a good optin in rate.
First the ad it’s self
Test the wording by split testing. Test any pictures also by split testing. But don’t change the pictures and the text at the same time.
Test the traffic provider
Not all traffic is equal. Even though the solo providers may claim that there list is super responsive. Some lists respond better than others. The idea is to test small and measure your results. If you are getting good results go a little bigger, just in case they sent the best leads first.
You also need to build a relationship with the solo provider. If you are continuing to get good results then ramp it up gradually.
Again test small first. Like $10 per day.
Try changing, headline, copy and images but only change one component at a time.
With facebook you can have more targeted traffic so should get a better conversion rate.
But remember to measure and record your results with each change you make.
With any traffic remember
- Start small
- Step up gradually
Success takes time
What should you track?
- campaign (solo provider, facebook, youtube etc),
- the ad you are using,
- number of clicks
- opt-in rate
- the amount you sent
It is a good idea to create a spread sheet to record all this information
You can then work out what it costs for each sale and work out whether it is worth while
Lets say for example you buy 1000 click at for $500, that is 50c/click
If you get a 30% optin that give you 300 on your list that is now $1.66/lead
and 5% buy your $20 produce. That works out at 15 x 20 = $300
You have lost $200 on that campaign
However if you have up grade produces in your funnel say for $100 and 20% buy that is 3 x 100 = $300. You are now in profit and you still have 300 people on your list that you can direct market to in the future
As you can see if you don’t track and record you would have no idea if your money is well spent
Test all your link every time you set up a new ad, ad campaign, landing page or thank you page.
Test ads and traffic sources to see how well they are converting
And Track you results so you know what is working and cost effective.